Your first 90 days of wholesale — a step-by-step playbook.

Hey {{first_name}} 👋

This is it — the final lesson. We've covered the math, the framework, the hidden costs, and what works in the real world. Today, we put it all together into a plan you can run on Monday morning.

Here's the playbook I'd give a friend starting from zero. Three phases. No fluff.

Days 1–30 · Research & First Order

Week 1: Pick 3 SKUs max. Run them through the 4-question framework (Lesson 2).

Week 2: Calculate true landed cost for each. Set your floor sell price.

Week 3–4: Place order. Set up a simple sell-through tracker (a Google Sheet is plenty).

Days 31–60 · Sell & Measure

Track weekly: Units sold, days on shelf, sell-through %.

Identify winners early: Any SKU at >30% sell-through by day 45 is a winner — start planning the reorder.

Identify losers honestly: Anything <10% by day 45 won't recover. Plan the markdown.

Days 61–90 · Reorder & Expand

Reorder the winners — deeper. Same SKU, bigger quantity.

Liquidate the losers. Free up cash, free up shelf, learn the lesson.

Add 1–2 adjacent SKUs from the same supplier line. You've earned the data.

That's the series. If even one lesson sharpened how you'll buy your next batch, my job's done. Hit reply and tell me which one hit hardest — I read every reply.

Thanks for reading,

Dan Weaver

Founder · Wholesale For Everyone