Two buyers, same $10K. Why one tripled their money — and the other quit.

Hey {{first_name}} 👋

Two customers came through our doors last year. Same week, weirdly enough. Both opening small retail shops. Both starting with around $10,000 in inventory budget.

Twelve months later: one finished the year with $32K in revenue and was placing her third reorder. The other was down $4K and shut the doors. Same capital. Same suppliers. What was different?

Buyer A — "The Spreader"

Bought 14 SKUs across 6 categories. "Wanted to test what worked." Three months in, no SKU had moved enough to read signal. Money was tied up in slow inventory she couldn't afford to liquidate. By month 9, she was discounting at a loss to free up cash. Quit in month 11.

Buyer B — "The Focuser"

Picked 3 SKUs. Stocked deep. Knew her customer cold. Sold through SKU #1 in 40 days, reordered double. By month 6 she'd doubled her capital. Reinvested into adjacent SKUs from the same supplier. Same product line, just deeper.

The 3 things she did differently

1. Picked depth over breadth.

2. Tracked sell-through weekly, not monthly.

3. Reordered winners before stocking out — not after.

Tomorrow: the final lesson — the 90-day playbook for your first wholesale order, start to finish.

Talk soon,

Dan Weaver

Founder · Wholesale For Everyone